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Costliest Copywriting Mistake #1: Underestimating The Value Of Ad Copy
Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything. The same with advertising copy. Your copy is your surrogate salesperson. And the way it is written has everything to do with whether or not your ad sells, your website converts, your business succeeds. The difference between under-performing copy and brilliant copy can translate into many thousands of dollars over time. Bad copy ...

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